Accomplishments
&
Impact

A career defined by strategic leadership in communication and a distinctive voice that has shaped brands across media platforms.

Events I have Organized

16 Feb 2026

Notable Work With BYLC

For the past eight years, the Bangladesh Youth Leadership Center (BYLC) has organized an annual 7.5 km run in Dhaka and Chattogram, in collaboration with the Ministry of Youth and Sports and other partners. The event aims to raise awareness about air pollution and promote greener cities. In 2024, the event attracted around 1,000 runners in Dhaka and 250 in Chattogram. In 2025, 600 runners participated in Dhaka and 250 in Chattogram. Each year, the run is organized with a specific theme. In 2024, the focus was on creating greener cities, while the 2025 theme emphasized transforming the country by improving personal health.

03 Feb 2026

Notable work with Coca Cola

I played a key role in organizing and promoting major nationwide campaigns during my time at Unitrend. For the FIFA World Cup Trophy Tour, I contributed to logistics, activations, and marketing strategies that brought the iconic trophy to thousands of fans across Bangladesh, creating memorable experiences and enhancing brand engagement. I also spearheaded the “Message in a Coca-Cola – হাত বাড়াও, খুশি ছড়াও” Ramadan campaign, designing and executing a 360-degree strategy across TV, radio, activations, billboards, and print media, enabling consumers to share personalized messages and deepening brand loyalty nationwide.

31 Jan 2026

Notable work with Mentors’ Education

As the Head of Marketing for Mentors, a leading educational consultancy agency, I led all marketing efforts for the mother brand and itssubsidiaries, driving their strategic growth and market positioning.

05 Jan 2026

Universal Children's Day Initiative For Jaago Foundation (2014)

I Led A 360-Degree Campaign For Jaago Foundation On Universal Children's Day, Integrating ATL, BTL, And Digital Strategies To Drive Sponsorship Engagement And Secure Investments For Underprivileged Children's Education. I Conceptualized And Executed Creative Solutions Across Multiple Platforms, Delivering Impactful Outreach And Significantly Boosting Brand Visibility. The Campaign's Innovative Design And Messaging Were Tailored To Inspire Action And Support, As Demonstrated In The Select Social Media Posts Below.